How to create a ‘tidal wave’ of information on social media to drive business
As you might imagine, there are lots of different ways to spread the word about your business.
But what if you could do it all in a single step?
If you’re new to social media, you might want to start with some basic basics: Follow your favourite content creators and share them.
This will make it easier for them to keep tabs on what you’re doing.
Create an official Facebook page, and follow the link to make sure it’s active.
Then start sending out invites and shareable posts.
You might even start building a Twitter account.
Once you’ve done this, your social media activity will start to show up on people’s timelines, so they can easily find you.
There’s a ton of options out there, so we’ll take a look at some of the best options for social media marketing.
The first thing you’ll need to do is create a business profile on LinkedIn.
If you’ve already created one, you can skip to the next section.
Make sure you have a name and contact information on the business profile.
Then, you need to fill out a few sections to ensure that you’re a ‘real’ person and not just an image in a company photo.
You should also note that you’ll want to use the business name, and the company name will need to match the business’s name in the social media network.
So you’ll be adding a few details to the profile.
Once everything’s in place, you’ll get a new ‘LinkedIn Business Profile’ option.
Make your business’s first impression with the right content and the right messages.
By adding your profile to LinkedIn, you’re making it easier to reach out to potential business clients.
Follow the steps outlined below to get started.
Create your LinkedIn profile If you haven’t already, you should create a LinkedIn profile.
The best part is that it’s free.
If not, you have the option to purchase a membership for £35 a year for 30 days.
You’ll need a minimum of 12,000 likes to get the best results.
Here’s how to create your LinkedIn Business Profile.
Create a LinkedIn Business Name.
If your name doesn’t sound too fancy, it should be easy to remember.
If that’s not the case, you could use a simple phrase like ‘Business Name’.
For example, you may want to call yourself ‘Daryl’, or ‘Sandra’.
Or, you’d use ‘Sara’.
Or you might say ‘Alex’, or even ‘Tiffany’.
Or something else.
Your profile should be self-explanatory.
It should be simple enough to read and write in the way you want it to be, and be easy for other people to follow.
If it’s not, create a short bio to help them find you, and attach a photo of yourself.
If the name isn’t too long, it’s ok to shorten it a bit.
For example: ‘My name is Daryl, I’m a business owner, and I’m currently in my 30s.
I have a Master’s Degree in Business from the University of Leicester.’
Create the content You can start by writing a short email that you can email to anyone who asks.
Then you’ll find out who the people are that you want to reach and share your content with.
For this guide, I’ll be focusing on businesses with a total of around 50 members.
I’ll use the same name as my LinkedIn profile, but with the word ‘Business’ in the title.
Your email will go to the members of your business, so it should come from someone you know.
The idea here is to get as much business activity as possible to your members, so you can reach out directly to them.
Once everyone has read your email, they can start commenting on it.
After they’ve shared their opinion, they’ll then be able to see what you posted and how much you got paid.
The more comments you get, the more business activity you can get.
After a couple of days, you will have a list of posts and comments, with your LinkedIn username in the top.
This list will give you a general idea of who you’re targeting.
Once the business has posted a couple more times, it’ll start to get more attention.
You can click on the ‘follow me’ button, and you’ll start following their followers.
If they’ve been following your account for more than a couple hours, they might start to respond.
They’ll then start getting more activity on your account, so start sharing more.
Make the best posts You’re almost there, right?
You’ve got a nice, long bio with the information you want everyone to see.
You’re only one step away from sharing your content.
However, you’ve still got a few things to do before you’re ready to share.
First, you must choose the topic of your post.
A good post topic is one that people will read, but will then also follow up